Executive
$
250
$
480
Free
|
|
|
30
min
1
hour
15
min
Growth Advisor, Alternative Investments Marketing @ Arta Finance
Previous: Pray.com, Grab, Coinbase, Match Group
Beijing, Perth, Singapore, Hong Kong (GMT+08:00)
Growth Marketing
Monetization
Executive
Things I can advise on:
- User growth strategy -: paid channels (digital/, offline), organic growth (SEO, lifecycle, referral), and growth product (onboarding, monetization, retention)
- Cross-platform user acquisition (web+app), paid channels across web and app products
Growth Marketing
Monetization
Executive
About
I’ve led marketing and growth for brands such as Pray.com, Grab, Coinbase, and Match.com / Tinder, and am an advisor to several consumer businesses such as Coffee Meets Bagel, Sleep Reset, Boo, Tally, and more. I focus on paid growth channels and strategy, offline acquisition through TV, OOH, radio, cross-platform growth, and growth product (onboarding, referral, conversion optimization).
Accomplishments
- Scaled up linear TV to a ROAS positive primary acquisition channel for Pray.com
- Launched Tinder paid acquisition in 5 geos. In India, used targeted acquisition to shift gender balance from 95% -> 90% male
- Scaled up Match Group run-rate spend by 3x across social while improving ROAS
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