Executive
$
160
$
250
Free
|
|
|
30
min
1
hour
15
min

Betsy Santoyo

Performance and Growth Marketing Leader

The New York Times, Change.org, Hallmark
PST
Growth Marketing
Monetization
Executive
Things I can advise on:
  • Paid Media Strategy and Execution
  • User Acquisition
  • Product Growth Levers

About

I built and scaled The New York Times News App mobile marketing program, propelling app users and subscriptions. My NYT app strategy served as the framework for NYT Games and NYT Cooking.

I developed and centralized the user acquisition program at Change.org in service of petition creators resulting in some of the largest and highest monetizing petitions in 2021/2022

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