Rockford Yapp

Growth Advisor

Previous: VP of Acquisition @ Public, Director of Growth @ Tilting Point
Eastern Standard Time (US & Canada) (GMT-05:00)
Growth Marketing
Things I can advise on:
  • Growth strategy for customer acquisition, new user onboarding, and engagement.
  • Building performance-focused influencer marketing programs.
  • Assembling the right growth team for your organization (roles, structure, etc)
  • Creative strategy for performance marketing.
  • Career development


Rockford is a seasoned marketing and growth leader with 15 years experience spanning industries including fintech, gaming, and food delivery. He has a strong background of leveraging data to identify unconventional growth opportunities for the companies he advises.

As VP of Acquisition at Public, Rockford built the performance marketing team from scratch and developed the systems responsible for Public’s 10x growth over the past three years. Prior to Public, he was Director of Growth at Tilting Point where he led ROAS positive growth for 20+ titles spanning from hypercasual to 4x strategy games. Rockford also enjoys mentoring aspiring marketers and experimenting with nascent acquisition platforms.  

  • Grew Public from several thousand users to over 3.5M
  • Led Spongebob: Krusty Cookoff’s global launch to #1 on the app store in the US and 6 other countries.
  • Created one of the largest creator marketing programs in fintech from scratch

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