About
Dynamic Marketing Leader known for her expertise in developing new mobile app user acquisition and lifecycle service lines within agencies to support App Marketers across all verticals. She also has created successful new women’s networking organizations and product marketing divisions from the ground up.
With a proven track record in the industry, Liz has spearheaded innovative marketing strategies that have led to the successful growth of past clients and companies where she is/was employed. Liz is a marketing privacy enthusiast and thought leader, advocating for responsible practices in the ever-evolving digital landscape.
Top Accomplishments
- New Departments Creation at Agency : Developed the Mobile App Divisions at a large, independent agency. Departments handled App Store Optimization, Mobile Search, Mobile Display, Mobile Social and Lifecycle Marketing. New and expanded divisions contributed to significant growth in agency client revenue and roster.
- 2023 Nomination for Madam MarTech - Top Women in Marketing Awards presented by AdExchanger, Chief Marketer and Event Marketer
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