- User Acquisition Strategy (Media Buying, Creative Strategy, Attribution)
- Team Structure and Management, UA Career Advancement
About
Data-driven growth marketing leader with extensive experience in global cross-platform acquisition across consumer verticals.
Highlights:
- Chief Growth Officer at CreditGenie.
- Head of Growth/CRM at Dave, managing multimillion user acquisition function, while building the 8 people team from scratch and helping the company go from round B to public in less than 2 years
- Leading $30mm dollar passenger acquisition on social channels at Lyft
- Managing over $40mm in annual budget across a slots portfolio of games at Zynga
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